Gabriela Moura Net Worth 2025: TikTok Fame, Income & Career
Explore Gabriela Moura net worth in 2025, how the TikTok star earns $1.2M–$1.5M from brand deals, social media and fashion shows, plus her life with Josh Richards.
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Gabriela Moura is a Brazilian TikTok sensation known for her stylish dance moves and confident on-camera presence. With over 11 million followers on TikTok and a growing brand identity, she has quickly become one of the most talked-about Gen Z influencers. In 2025, her net worth is estimated between $1.2 million and $1.5 million, thanks to smart brand collaborations and a strong global fanbase. In 2025, she reached new visibility by walking in the Victoria’s Secret Fashion Show for the PINK line and going viral over a heavily discussed Kentucky Derby outfit, both of which kept her firmly in the Gen Z spotlight.
Biography
Early Life and Education
Gabriela was born in Rio de Janeiro, Brazil, and grew up in a middle-class household. Her love for dance started in childhood, performing at school events and local cultural festivals. She completed her high school education in Rio and later moved to Los Angeles in 2023 to pursue her influencer career full-time. Her upbringing in Brazil continues to influence her unique sense of style and expression online. She reportedly paused her university studies in marketing to focus on content full-time, relocating from Rio to Los Angeles in her late teens to be closer to brands, events and other creators.
Career
Gabriela joined TikTok in early 2020 and began uploading lip-sync and dance videos that quickly caught attention. Her belly dance style, charisma, and fashion-forward look helped her stand out.
By 2024:
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She had collaborated with major brands like Prada Beauty, Fashion Nova, and Victoria’s Secret PINK.
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She also attended influencer-focused events such as Spotify Beach at Cannes Lions 2024, gaining media exposure.
Her TikTok account, @gabimfmoura, hit 11.3M followers in early 2025, while her Instagram surpassed 3M followers, making her a top-tier micro-celebrity among Gen Z audiences. By late 2025, public stats show her TikTok following at over 11.5 million and Instagram at around 3.1 million followers, reflecting steady growth as her brand deals and fashion visibility increased.
Personal Life and Relationships
In late 2023, Gabriela began dating Canadian influencer and entrepreneur Josh Richards. Their relationship became public in 2023–24 through social media posts and public outings, including appearances together at New York Fashion Week and Spotify’s Cannes Lions beach events. They frequently appear in each other’s content and have become a favorite couple among fans of TikTok culture.
Gabriela Moura Net Worth (2025)
Gabriela Moura’s net worth in 2025 is commonly estimated between $1.2 million and $1.5 million. Different entertainment and influencer-tracking sites place her roughly in the $1–2.5 million range, but they all agree that the bulk of her wealth comes from brand sponsorships, social media monetisation, fashion collaborations and live event appearances rather than any traditional acting or music deal.
Income Breakdown (Estimated)
Note: Estimates are based on standard influencer rates and public brand collaborations. Gabriela has not publicly disclosed her income.
Other public estimates use similar assumptions about her follower count and engagement, so all figures should be treated as informed approximations, not official disclosures.
For another look at how online creators turn views into serious money, you can also read our Brian Atlas Net Worth 2025: Whatever Podcast host’s career and income breakdown.
How Does Gabriela Moura Make Her Money in 2025?
While Gabriela hasn’t shared exact figures, her main income streams are clear:
- Sponsored social posts: High-fee TikTok and Instagram campaigns for fashion and beauty brands such as Fashion Nova, Prada Beauty, VILLE and VS PINK.
- Long-term brand partnerships: Ongoing ambassadorship-style deals and capsule campaigns tied to fashion shows and seasonal drops.
- Appearances and events: Paid invitations to festivals, red carpets and brand activations at places like Cannes Lions and the Kentucky Derby.
- Future products: Teased beauty and fashion projects that could turn her influence into owned products and IP over the next few years.
Comparison: Gabriela Moura vs Other TikTok Celebs
7 Interesting Facts About Gabriela Moura
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Started at 15: Gabriela uploaded her first TikTok in March 2020 during the global lockdown.
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Multi-lingual: She speaks Portuguese and English fluently.
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Controversy at Kentucky Derby: At the 2025 Kentucky Derby, her black dress and oversized hat sparked headlines and online debate over “inappropriate” attire, leading to both criticism and a surge in followers after she spoke out against body shaming.
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Loves Dogs: Her pet dog often appears in her behind-the-scenes content.
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Advocate for Body Confidence: She uses her platform to promote self-love and mental health awareness.
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Relocated to LA: Gabriela moved to Los Angeles in late 2023 to grow her brand and collaborate with U.S. creators.
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Known for Belly Dancing: Her signature dance style is a blend of belly dance and pop choreography.
Read Also: Jess Phillips Net Worth 2025: Income, Career & Facts
Current Status and Future Plans
As of 2025, Gabriela is actively working on:
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Launching her own beauty brand aimed at Gen Z consumers.
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Appearing in an upcoming digital reality series featuring top TikTok stars.
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Collaborating with YouTube Shorts creators for crossover content.
Her long-term plan reportedly includes exploring opportunities in modeling and acting while continuing to grow her social presence globally. In October 2025, she also made her runway debut at the Victoria’s Secret Fashion Show, walking in the PINK segment alongside other Gen Z faces. That appearance confirmed her transition from purely online creator to recognised fashion personality with mainstream brand power.
If you like stories of Gen Z talent crossing from online fame into mainstream entertainment, our Dominic Fike Net Worth 2025 guide shows a similar blend of music, acting and brand deals.
Social Media Presence
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TikTok: @gabimfmoura (over 11.5 million followers)
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Instagram: @gabimfmoura (more than 3 million followers)
Conclusion
Gabriela Moura’s rise from a teenage dancer in Brazil to a million-dollar influencer is proof that authenticity and consistency still matter in the digital world. With a bright future ahead and brand deals rolling in, Gabriela is more than a TikTok star—she’s a businesswoman in the making. Her journey continues to inspire young creators worldwide. For comparison with a more traditional acting route to success, you can check our Tom Holland Net Worth in 2025 article, which tracks how the Spider-Man star built his fortune from films and endorsements.
About Briton News
Briton News is a UK-based digital publication covering news, celebrity net worths, lifestyle trends, sport, finance and entertainment. Our team focuses on turning complex stories and online buzz into clear, fact-checked articles that anyone can understand.
From TikTok influencers and Hollywood actors to politicians and business leaders, we break down who people are, how they earn their money and why they matter. Each piece is researched using reliable sources and written in simple language, so readers across the UK and beyond can stay informed, confident and up to date.
FAQs
Q1. What is Gabriela Moura’s net worth in 2025?
She is estimated to be worth between $1.2 million and $1.5 million.
Q2. How did Gabriela Moura become famous?
She became popular on TikTok for her dance and lip-sync videos starting in 2020.
Q3. Who is Gabriela Moura dating?
She is in a relationship with Josh Richards, a fellow social media influencer.
Q4. Where is Gabriela Moura from?
She is originally from Rio de Janeiro, Brazil.
Q5. What are Gabriela’s future plans?
She plans to launch her own beauty line and enter the fashion and entertainment industry in the U.S.
