Why Montreal Is Advertising in Los Angeles—and Why LA Travelers Are Listening

In 2025, Montreal launched eye-catching travel ads across Los Angeles to attract visitors. This article explains why Montreal is advertising in LA, what’s in the campaign, and why LA travellers are showing interest

Jul 18, 2025 - 11:05 Updated: Jul 18, 2025 - 13:14

Why Montreal Is Advertising in Los Angeles—and Why LA Travelers Are Listening

Montreal is a beautiful city in Canada that is now trying to attract people from Los Angeles by showing ads in different places across the city. These ads are showing up on billboards, digital screens, airports, and even on social media. The idea is to invite people from LA to visit Montreal for holidays and short trips. This might seem strange at first—after all, LA is a popular place itself—but there is a strong reason behind it. Montreal wants more American visitors and thinks LA people are the right target because they love food, music, art, and new experiences. The city offers a mix of French and North American culture, and that is something special. Flights from LA to Montreal are easy to book and not too long. In fact, many people from LA have already started visiting Montreal in recent years. This travel ad campaign is growing in 2025, and it’s working well so far. In this article we are going to explore why Montreal is doing this, how the ads work, what LA people think, and why this matters for tourism.

Montreal’s New Travel Campaign in Los Angeles

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In 2025, the city of Montreal launched a strong travel campaign in Los Angeles. It included big ads at Los Angeles International Airport (LAX), buses, and busy roads. The goal is simple—to make LA people think about Montreal as their next holiday spot. The ads show pictures of festivals, food, snow-covered streets, and smiling tourists walking around Old Montreal. Tourisme Montréal, the city’s tourism office, started this campaign after they found that more people from California wanted to travel somewhere new but not too far. The ads use friendly language and bright images to show how fun and easy it is to visit Montreal. There are also online videos and social media promotions targeting young adults and professionals living in LA. According to tourism data from 2024, around 28% of American visitors to Montreal came from western states, and that number is growing fast in 2025.

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Why Los Angeles Is the Right Target

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Los Angeles is a big city with lots of travellers who like to explore new places. It has a large population, many international airports, and a culture that enjoys travel, food, music, and art. Montreal believes that people in LA will enjoy what it offers—European-style streets, bilingual culture, cool weather, and famous events like the Montreal Jazz Festival. Flights from LA to Montreal are around five and a half hours, making it a good choice for a weekend or short holiday. The cost of visiting Montreal is also lower than going to places like Paris or London. That makes it perfect for young professionals and families. The ads in LA are trying to show this clearly. Many LA residents are also looking for new winter destinations. Montreal's snow, markets, and winter festivals offer something very different from LA’s warm weather. This makes the campaign stronger and more useful.

What the Ads Are Showing in Los Angeles

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The Montreal travel advertisement in Los Angeles includes many types of ads. There are posters at bus stops in places like Hollywood and Downtown LA. Digital ads show up when people watch videos on YouTube or scroll through Instagram. These ads often show snow, cosy cafés, music shows, and local foods like poutine or smoked meat sandwiches. The message is simple—Montreal is close, fun, and different. Some ads even compare the cost of a trip to Montreal with other cities to show it is affordable. Tourisme Montréal has also worked with LA-based influencers who travel to Montreal and post about it. This makes the campaign more trustworthy. In 2025, the ad campaign is larger than before and more focused. The aim is to show that Montreal is a mix of French charm and Canadian comfort, and it’s perfect for LA tourists.

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Who Montreal Wants to Visit

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Montreal is not targeting everyone in LA. It mainly wants people who are young, working, and interested in culture, food, and travel. These are people who might usually go to places like New York or Europe but are open to new options. Montreal offers good prices, nice hotels, lots of events, and a safe, friendly vibe. Students and university travellers are also part of the target. Montreal has top universities and events like Startupfest and art shows. Digital ads are focused on this group by showing flexible travel plans and fun things to do. LA is full of people who work hard and want a relaxing weekend. The Montreal travel advertisement in Los Angeles tries to speak directly to them with messages like “Bonjour, LA” or “Escape to Snow and Jazz.” These simple lines get attention and connect with the right audience.

What Makes Montreal Attractive for LA Travellers

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Montreal has many things that LA residents might not have locally. First, it has a real winter season, which is something special for people used to sunshine. In December and January, the city becomes a winter wonderland with lights, markets, and hot food. In the summer, Montreal has over 100 festivals, including music, dance, art, and comedy. For LA residents, this is perfect because they enjoy events and outdoor fun. Montreal is also cheaper than other major cities. Hotels, food, and even shopping cost less than in many places in Europe or even New York. The streets are walkable, and public transport is easy to use. There’s no need for long road trips or expensive taxis. Everything is close, and you can enjoy nature, art, and nightlife in one weekend. That’s a big reason why the Montreal travel advertisement in Los Angeles is catching people’s eyes.

Early Results of the Ad Campaign in 2025

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So far in 2025, the results of the Montreal travel advertisement in Los Angeles have been good. More people from California are booking flights to Montreal than last year. According to flight booking sites, there was a 32% increase in LA to Montreal searches in the first quarter of the year. Travel websites are also showing more reviews from LA-based users talking about their trips. Many say they found out about Montreal from an ad or influencer. Tourism companies in Montreal say hotel bookings are up, especially in summer months and during holiday weeks. The city is planning to continue the ads in LA and expand to other West Coast cities like San Diego and San Francisco. That shows the success of the campaign and how well it connects with LA travellers.

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Travel Tips for LA Visitors Going to Montreal

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If you’re from LA and planning a visit, here are some easy tips:

Flight time: About 5.5 hours from LAX to YUL (Montreal-Trudeau).
Best time to visit: Summer (June–August) for events; winter (December–February) for snow fun.
Currency: Canadian dollar (1 USD ≈ 1.34 CAD in mid-2025).
Language: French is official, but English is widely spoken.
Food to try: Poutine, bagels, smoked meat, maple desserts.
Places to stay: Old Montreal for charm, Plateau for culture, Downtown for nightlife.
Transport: Metro and buses are simple and safe to use.
Documents: Valid passport needed; no visa for short trips from the USA.

These tips are simple but helpful for LA visitors who may not have visited Canada before.

The Future of International Tourism Ads

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The Montreal travel advertisement in Los Angeles is part of a bigger change in how cities promote themselves. In the past, ads were shown on TV or in magazines. Now, smart tourism boards use social media, influencers, video, and local data to speak to the right people. Montreal’s campaign is an example of this new way. It looks at who is most likely to travel and speaks directly to them. In 2025, many cities are doing the same. Toronto, Tokyo, Dublin, and Berlin also have campaigns in U.S. cities. But Montreal’s approach stands out because it combines classic charm with modern tools. It offers a short trip with big value. The success of this campaign may lead other cities to follow the same method.

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Conclusion

Montreal's travel advertisement in Los Angeles is not just a marketing idea—it’s a smart plan to reach people who are looking for fun, culture, and good value. By showing clear messages, real pictures, and friendly offers, the ads are helping LA travellers discover something new and exciting. People from LA are starting to book more trips to Montreal because it feels different but not too far. It’s safe, easy to explore, and full of life. Whether you like snow, music, good food, or just a change of scenery, Montreal could be your next great trip. If you're in Los Angeles and you see a Montreal ad, maybe it's time to check it out for yourself.